Laser Cut Business Cards

img_7211-1000Of all my business cards, laser cut are one of my favorite. I’ve done A-B testing by handing them out with other cards and people always keep the laser one and return the other. I made the design simple with very little information. I also made the text large for usability (an often forgotten element of card design). I also stayed away from etching/engraving since vector cutting is faster (and I think the etching has a higher chance of coming of as gimmicky).

I also tried to cut my cards out of other business cards (just to say I did it). It was initially a bit of a fail since the air assist on the CNC Laser blows things around a lot. I made a fixture for hacking existing business cards which now works well.

This card project has been very successful. I have run into people a year or more later and they are still carrying it. Also at parties when I give out my card people often come forward saying they’ve seen it before because their friend has one or they’ve seen it online. I should mention I give out a lot of cards.

I’m using left over material for my project and also a lot of reused material such as record covers from my record clock project, expired glossy event invitations, text book covers and cardboard.

How I Make Them

I designed the card in Inkscape starting with a 3.5×2″ rounded box. I added the text then converted it to curves so I could remove extra stuff like the center of an “O” and reduce protruding odd shapes into letters.

Here’s some video of cutting:

Deciding On Content

The first thing most people try is to have a lot of content on laser cards. For that you need to use raster engraving which looks good but takes much longer to make on the machine. You can see an example of a laser cut one with a lot of content but clearly it’s way to busy and the card is structurally unsound. Here are a few other prototypes.

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Published on: Jan 28, 2013

 

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